RESTAURANT | noorshat

ROOS - Formal Dining Restaurant

Concept: Fresh From Farm To Table

Conceptual Approach:

FRESH FROM FARM TO TABLE… The interior design concept of the restaurant that reflects the menu of the food sold has a better impact on the customer’s perception of the restaurant. This conceptual idea is based on the research on Attica located in Melbourne, Australia.

Brand Promises: To have integrity, the restaurant must establish a distinct set of promises that differentiate this brand, defines it and differentiates from the rest, to result in a strong brand.

Conceptual Approach:

FRESH FROM FARM TO TABLE… The interior design concept of the restaurant that reflects the menu of the food sold has a better impact on the customer’s perception of the restaurant. This conceptual idea is based on the research on Attica located in Melbourne, Australia.

Brand Promises: To have integrity, the restaurant must establish a distinct set of promises that differentiate this brand, defines it and differentiates from the rest, to result in a strong brand.

Initial Concept

Collins Street is a major street in the city center of Melbourne Australia. This Street is known for its grand Victorian architecture and the most authentic Australian boutiques. I believe it would be a great opportunity to display how a new modern Design based on Australian Golden Wattles can blend in with old tradition Victorian Architecture

Materials and Finishes

Black Walnut

Walnut

Old Beige Brick

Rustic Grey Floor

Authentic Australian Fine-Dining Menu

The concept of the space is to serve good food and service in native Australian ways. The restaurant will be fine dining serving authentic Australian cuisine. The branding idea for this restaurant is Kangaroo with colors of the Golden Wattle flowers to represent the authenticity of the Australian cuisine in Melbourne.